For the Puma Velophasis Phased launch, we developed a creative concept matching
the juxtaposition of future & modern archeology: shoes encased in plaster shoe
boxes and collaborated with a local artist.
Creative concept was adopted by Sleek Magazine. In a 2-day workshop, influencers
chiseled out their seeding pairs and created Puma Art. Wrapping up with a public party
in the artsy space, we created a social buzz in Berlin, reaching an estimated 2.16 million people.